SEO Outreach Specialist

Job Description

As an SEO Outreach Specialist, you will prospect, qualify, and engage with relevant sites and potential partners to promote our blog and landing pages and increase our authority online. You will own the process from beginning to end and beyond.

Required Qualifications

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
  

• Minimum of 1 year of experience in SEO with a focus on SEO Outreach/Off-Page SEO.
  
• Strong understanding of SEO, Link Building, and Search Engine Algorithms.
  
• Proficiency in using SEO tools (e.g., Ahrefs, SEMrush, Majestic, Respona, Moz, Linkody), Google Analytics, and Google Search Console.
  
• Excellent communication and networking skills for effective outreach & relationship building.
  
• Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts

Roles and Responsibilities

• Take ownership of strategic projects at their initial stages or join relevant existing initiatives.
  

• Dive into how we do SEO research to understand our process completely and craft new methods to share with the team. We only hire hands-on people who take the initiative.
  
• Manage a diverse set of responsibilities including keyword research, prospecting, communication with potential clients, reporting, and delivery of high-quality links.
  
• Conduct outreach to website owners, bloggers, and online influencers to develop relationships and secure backlink opportunities.
  
• Liaise with the content team to create link-worthy content and guide content strategy with a focus on link acquisition.
  
• Efficiently track and analyze our backlink strategy focusing on three key metrics: Keyword Rankings, Organic Traffic, and Backlink Quality. Use SEO tools for quick assessment and reporting, highlighting the direct impact of our link-building efforts.
  
• Analyze competitors’ backlink profiles to identify potential link-building opportunities.
  
• Stay up-to-date with the latest SEO trends and Google algorithm updates to ensure compliance and effectiveness of link-building strategies.